Starbucks' Retro LogoHow Starbucks is using a special brown logo to evoke the chain's beginnings and restore some goodwill for the brandby David Kiley (Businessweek - April 11, 2008)Brown is certainly a color that communicates coffee. So, when....(more)

A close friend of mine recently walked into a Starbucks to enjoy his typical morning routine that included a tasty Starbucks breakfast sandwich. The tasty delight was available, but he heard startling news on the PR wire that morning -- that Starbucks....(more)

The infamous Heineken “bite” refers to the distinct aftertaste of the product. One could also make the argument that it refers to Heineken’s continued sales and revenue growth in the beverage market. I was recently fortunate enough to....(more)